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Portrait Gallery in Toronto?

The problem with not having a brand is that Toronto becomes any city. Toronto becomes a Singapore or a Taipei rather than a Beijing or a Kyoto.

Toronto will not become "any city" by not branding or adding unrelated attractions- Toronto will still have its Film Festival, its ethnic neighbourhoods, its Entertainment District, etc. to attract tourists. Singapore and Taipei have not become "any city" even though on the surface there appears to be nothing special about them. In Asia, both Singapore and Taipei are famous for their local cuisine, their own unique cultures (Singapore being one of the most ethnically diverse cities in East Asia), and different trends in retail (Singapore has more high-class retail, while Taipei offers cheap, affordable products unique to Taiwan). In Asia, more people would actually choose to spend a quick holiday in Singapore and Taipei rather than in Beijing or Kyoto. (Nobody would go to Kyoto without first going to its neighbouring "any city", Osaka. Kyoto, despite its history and culture, actually has very few tourist attractions)

As nice as the Opera House or a Portrait Gallery may be, nobody in Europe will hear about it.

In the case of the Opera House, I don't care if nobody in Europe hears about it, or even if nobody in the US hears about it. It belongs in Toronto as long as it serves the local population and receives decent local support. The Opera House serves Torontonians first, tourists second.
 
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While unable to comment on Taipei, Singapore is a very interesting case offering many lessons in how to manage and sell a city.

In addition to those factors already mentioned, Singapore - without a single world class attraction, is very good at re-inventing itself with great speed and is now also selling itself as a "clean and green" city that works. It offers ease of access through the world's best airport, ease of movement around the city using one of the world's best public transport systems, high class shopping, many of Asia's ethnicities in a single city, cafes and restaurants along the river, a lively art and cultural scene, vibrant nightlife, interesting architecture and public art, medical tourism, university centre, etc., etc.

It has successfully marketed itself as a destination, as a gateway to the region and as a stop-over.

Some random but interesting facts:

Toronto - 10.6 million tourists in 2007 spending $5.4 billion.

Singapore - projecting for 2008 10.8 million tourists spending $11 billion.

Singapore now as a F1 Grand Prix race, expected to generate some $80 million additional spending in the city. The World Youth Olympics for 2010 were awarded to Singapore over Moscow.

The recently opened Singapore Flyer - the world's largest ferris wheel, will give you a one hour spin for about C$23 - lest one pooh pooh the idea of building large ferris wheels as unsophisticated provincialism, remember it was London that started the current boom.

Many cities have the potential to offer much of what Singapore does, as well as easy access to chewing gum, but Singapore has done it and is reaping benefits.

Another aspect of tourism which is largely neglected is the importance of niche events that appeal to the "people of high net worth". Thus, the top ticket price for F1 racing is generally over $1000. A presentation of the Ring Cycle anywhere in the world is going to attract the majority of its audience, at similar prices, from outside its city of presentation - as it did in Toronto. Tourism, even mass tourism, has moved far beyond bus tours to the CN Tower.

A national portrait gallery in Toronto would probably attract few additional tourists to the city. But if properly designed, located and operated would add to the overall package we offer. The occasional special exhibit of world significance could attract niche visitors from around the world.

Oh, and one more thing, encouraging tourism demands commitment from all levels of government. The fastest growing origins for tourism are now in Asia. About 40 million Chinese travelled abroad last year with over 100 countries having "Approved Destination Status." Canada does not have this status, nor will it ever with current federal government policies. This is not to say, countries like Canada need to accept Chinese actions in areas like human rights, Tibet, etc., but our opposition needs to be handled more intelligently in future.


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The Four Seasons Centre has been drawing opera fans from Europe and beyond since the first day it opened - with the Ring Cycle - because it is a superb place to hear opera and increasingly well known around the world. It is home base to the Canadian Opera Company and the National Ballet, and there is no reason why a National Portrait Gallery shouldn't also be housed in our city, which the cultural heart of Canada.

We deserve it all, we should get it all.
 
The Four Seasons Centre has been drawing opera fans from Europe and beyond since the first day it opened - with the Ring Cycle - because it is a superb place to hear opera and increasingly well known around the world. It is home base to the Canadian Opera Company and the National Ballet, and there is no reason why a National Portrait Gallery shouldn't also be housed in our city, which the cultural heart of Canada.

We deserve it all, we should get it all.

The National Portrait Gallery belongs in Ottawa, with the portrait collection, in the former U.S. embassy building.
 
If they wanted to, they could remove the title "National" and build the museum in any city with the collection. The natural choice for this is the largest city, Toronto, so that visitors and residents could enjoy and appreciate more of the Canadian cultural heritage and experience here. The Hockey Hall of Fame has some popularity because hockey suggests Canadian culture, but it's still a part of a larger whole that is interesting and worth celebrating with some prominent institutions.
 
Just because the word "National" or "Canadian" is attached to something doesn't mean it must be located or headquartered in Ottawa, as my previous post explains. Toronto is the proud home to a number of major cultural institutions that are national in scope, draw audiences from across the country and beyond, showcase Canada's best artists to the world, and receive financing from the Feds.
 
Of course there is the whole French/English two-solitudes thing which makes putting a national museum in Toronto problematic, politically speaking.
 
Harper government cancels plan for National Portrait Gallery
Ottawa, Calgary and Edmonton submitted proposals to host gallery

The Harper government has abruptly cancelled plans for a National Portrait Gallery that has been in the works for years.

Newly minted Heritage Minister James Moore announced Friday that none of the proposals received from developers is acceptable to the government.

He said it's important for the government to act prudently in a time of economic instability and the project cannot go ahead.

He made the announcement after 5 p.m. on a Friday — a tried-and-true strategy to minimize bad press.

The Tory administration launched a review in 2006 of a Liberal plan for a national portrait gallery in the historic former American embassy building across from Parliament Hill in Ottawa. An architect was hired to redesign the building, but the money to build it never flowed.

In November 2007, the Harper government cancelled the Ottawa project and announced that nine cities would be permitted to bid for the right to host the gallery.

Eventually, Ottawa, Calgary and Edmonton submitted proposals, but the decision process for the gallery was done in secret and the bids have not been made public.

The Alberta government had pledged $40 million in its 2008 to support bids to bring the gallery to that province.

Now, the Tories are saying none of those bids is acceptable.

Calgary mayor disappointed
Calgary Mayor Dave Bronconnier said Friday the cancellation came out of the blue. The city had committed to spending $500,000 on the bid, although it has not spent that much to date.

"It's somewhat puzzling when you look at the amount of time, effort and money that went into this bid only to get this notification that they're not moving forward is disappointing," he said.

The gallery's collection of portraits is currently housed out of public view in an Ottawa area building operated by the National Archives.

The government said the portrait collection will continue to be available for viewing in travelling exhibitions and other public programs.

Source
 
Better to cancel the project than wait after it's already been awarded and then see no action on it for decades.
 
Maybe in the meantime we can get some rich philanthropists in Toronto to stock up on a collection of portraits and put them in a nice new building that will also have room to expand into a National Portrait Gallery should the government decide to restart the project.
 

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