Northern Light
Superstar
I don't think ordering to divest banners makes any sense. What stops a target company from just rebannering said stores?
The object here is that Loblaw and Empire eliminate competition by buying it out.
Loblaw has swallowed countless competitors over the years.
Some, are regional outposts, and that's less of an issue.
But Loblaw has also swallowed a potential competitor in T&T as an example.
It swallowed many others before that, that have long been consigned to history. The small brand in Toronto known as Valu-Mart, was largely Mr. Grocer at one point.
Empire has swallowed Farm Boy and Longos in Ontario, while already having Sobeys, and in BC they also acquired regional player Thrifty.
Amended competition rules should block there re-acquisition by any dominant player.
If the issue is lack of competition, that competition takes place in local trade areas, and any such divestiture should be site by site. I am surrounded by three Metros is pretty close proximity. It would be nice if they were forced to divest some of these for greater consumer choice. The compettion bureau should be reviewing local markets where any one retail conglomerate has excessive share (> 20%?) on a market by market basis and ordering them to divest specific locations.
I take no issue w/doing this as well; though it is more complex and time consuming, with analysis required on a market by market, store by store basis.