I don't always go for UD's particular brand of self-promotion or all his pointed opinions, but in this case anyone who disagrees with him is patently "uncool" - Spire's comment is laughable, though unfortunately tragic as it is indeed representative of much of Toronto's (tepid and boring) (mono)culture. Perhaps Swiss Chalet (!) is your definition of cool, but there once was a reason why WQW was cool, and it was for being the opposite of a Shopper's, Chalet, and Bank. "Cool" is a nebulous and often troubled concept, but forking hefty portions of suburban meat into my bulging belly - with my three kids slathering gravy all over themselves - is about as uncool as I can imagine. Welcome to the new Queen. Dundas here I come, Bloor see you soon.
Edit: Kids and families can be cool, so don't think that is what I am saying; instead, I am referring to the fact that these are all chain stores which exist in every suburb in North America, lending no independence, uniqueness, or genuine interest to the area. This kind of Monoculture will destroy the reasons why interesting shops and tourists come to Queen.