BBC: Ford Heralds Slow Demise of the SUV

[afransen TO]

Jeeps and land rovers of yore were actually meant for off-roading. Most SUVs are not really designed for off-road these days... more highway driving I would say. That and protecting occupants at the expense of everyone else in the world.

 

[BuildTO]

The one thing Ford does that is superior to anything the Japanese can put out is their trucks. I somehow don't think Ford will be stupid enough to dig their own grave. There's a reason why Toyota and Nissan (and even Honda's pathetic attempts) are trying to make a dent in that market.

AJAC awards
Comparison of American and Japanese brands between 2004 and 2006:

American
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2004 Best New Pick-up Truck: Ford F-150
2004 Canadian Truck of the Year: Ford F-150


Japanese
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2006 Best New Pick-up: Honda Ridgeline
2005 Canadian Truck of the Year: Honda Odyssey
2005 Best New Minivan: Honda Odyssey
2005 Best New Pick-up: Toyota Tacoma
2004 Best New Sport Utility Vehicle: Subaru Forester 2.5 XT
2004 Best New Minivan: Toyota Sienna

 

[Abeja de Almirante]

Let's see how the Honda Ridgeline compares to the F-150 in sales. I suspect the Ridgeline will go the way of Honda's other "experimental" designs, like the four-wheel drive Prelude, and the two seater DelSol.