I apologize for the long posts but sometimes they’re necessary to properly state a point.
Interested, let’s run your numbers with some real ones.
First, we’ll accurately depict your 4 times house price increase. 1992’s GTA’s average sale price was $214,971 at the end of last month it was $516,787 - 2.4 times.
20 years ago commissions were between 5 and 8%, but let’s use 5% split evenly between seller and buyer brokerages. For $5,000 a piece $2,500 after brokerage share., $6,000 net today.
You’re assuming that it’s okay to increase fees to match expenses, but nowhere do I see an allowable increase for a REALTOR’s personal salary or business expenses. Someone else mentions stagnant salaries, does that mean that everyone’s salary should be stagnant? Salary compounded at 3.0 per year is a 65% increase making that $8,250. I actually have household bills from 20 years ago where
Home phone was $37/month. That’s all there would have been, Today that home phone with internet is $97 the line is used for business calls as well as faxing. Base cell charge $66. Internet site $40. That $37/mth jumped 5.32 times to $197. Do you suppose that any other costs jumped by that as well? That’s not even including net services for cell or laptop/ipad. Last month’s cell bill included 157 chargeable text messages to and from just one person at .20c each. Today in the span of 10 minutes 8 text messages were received from a repeat client just in reference to placing a listing. What expenses did these actually replace from 20, 15, 10 years ago? None, they are additional.
But, I’ll provide something more. What this REALTOR actually does to earn her fees and hope it gives you food for though as it’s often stated no one knows what we do. This is just one example on the listing mentioned in my last post and this one was by far not the most expensive or time consuming listing to cover.
2 years before the sale - first contact with the sellers, 3 hours.
2 days later - delivered a recap of our conversation; summary of suggestions made; detailed excel reports on all sales and listings in the area over the last 4 months; market analysis and every pertinent details on each and a recommendation not to sell yet. At least 2 hours to research and prepare the reports.
3 month intervals – delivered a new listing and sales report and on about 5 other occasions the activity on the immediate surrounding street. These reports are never cut and paste but researched and personally created.
12 Months - they requested an updated market value assessment for financial planning.
19 months later- called in when my report finally suggested they consider listing. 3 Hour meeting. Spoke at least twice weekly since for another 4 months.
Bi-weekly to monthly - delivered a detailed report and summary of my market predictions. Updates to area sales and listings as they arose.
23 months - attended with my stager, 6 hours at a cost to me of $500.
Bi-weekly - visited and fielded calls several times per week.
Three weeks to listing- most of the pictures taken, measurements, pertinent information collected. 40 hours creating their draft brochure, (yes, each is unique to the property and very comprehensive) and virtual tour (not the basic mls) to be distributed via email.
Right about now, I’ve clocked at least 80 hours, not a dime needing to be spent by the seller for any of it.
1.5 weeks to listing - again attended with the stager, another 5 hours arranging everything from art to furniture, to help pack storage items, final pictures.
Two days to listing - walk through with stager; review and completion of the contracts and all the steps going forward. They were presented with a brochure and invited to change anything they wanted. 2 hours.
Day of listing - 25 brochures at a cost of $4/ delivered along with a digital equipment item marketing features of the property to be placed inside the property. 20 mins.
Days 2 & 3 - 3 Hour open house each day.
Calls fielded by buyers, REALTORS during the week.
Day 4 – newspaper ad created and submitted to be placed on day 8’s paper- $275
Day 5 & 6 - negotiations begin with a buyer’s rep. 1.5 hours spent with the sellers – 5 minutes with the REALTOR. Same thing the next day. In between there were about 15 calls with the buyer’s rep to day 7.
Day 7 morning 10AM- 1.5 hours to present for signature their negotiated offer at 99.3% of list price and chat about what comes next. Another 1.5 to 2 to complete the office’s paperwork, fax them all to office and lawyer.
Day 8 – deliver deposit cheque and original documents to office 40 minutes.
Day 9 - 4 hours attending buyer’s inspection (always). Another hour or so to finalize the sale, complete and fax the paperwork to office and lawyer.
From then to closing, also attended two buyer visits, conversations with the sellers, two visits when they were stressed from leaving their family home and a little help with packing, 2 more to check on the home as they were away for a long weekend.
Regardless of the price of the property, the same services are given and I’m not even including the rote ones. Sometimes even more – like shopping for dryer for a seller who lives in another province or dealing with the lawyer of a non-resident seller. Those brochures mentioned can cost upwards of $8 per piece depending on the property and in one instance 200 were handed out in the space of 6 days.
So there you have it. Sold firm in 10 days. What did the REALTOR do to earn those big fees? To recap with your numbers using the correct $480,000.
Commission at 2.5% = 6,000 net of brokerage share.
Stager cost = 500
Ad not needed = 275
Brochures = 100
Net = 5,125 approximately 130 hours.
Before the other expenses incurred that equates to approximately $39.42 per hour .