ALT Hotel (?, Germain Group, 14s, LeMay Michaud)

[interchange42]

The Germain Group, who recently opened their second Le Germain Hotel in Toronto at Maple Leaf Square, have tapped their favourite Quebec-based architects LeMay Michaud, to design another new hotel Toronto. The ALT would be the third in the no-frills-chic affordable chain started by Germain in 2007. The very first Le Germain Hotel in Quebec City's suburban Ste-Foy area was converted to an ALT in 2007, and a second ALT opened in the Montreal south shore suburb of Brossard in 2009.

One thing we don't know about the Toronto location yet: where it is. Based on the first two ALT locations our best guess is out-of-the-core... so that could be anywhere. When you want to build cheap-chic you need inexpensive land. We look forward to finding out where this will be!

Here is the plan for the 14-storey Toronto location:

Its skyline cut-out will be a signature of the brand's design, which you can see at the Brossard location:

Besides the Toronto location, Germain also has plans for a Halifax location. Here's the plan for it:

We don't know how long before we'll hear the official announcement of Toronto's ALT. Until then, count us as very curious!

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[Automation Gallery]

Huh.. what these guys do, build them out of a mold

 

[catcher_of_cats]

I can think of a few cheap, dilapidated industrial parks to place this project in.

 

[yyzer]

looks like this may be happening out at the airport.....

TORONTO PEARSON WELCOMES ALT HOTEL TO THE AIRPORT

TORONTO, Feb. 24 /CNW/ - The GTAA is excited to announce that Groupe Germain Hospitality will be building and operating ALT Hotel located at Toronto Pearson International Airport.

Construction will begin shortly on this 'no frills-chic' hotel inspired by trends in Europe and Asia. The 149 room hotel will be located adjacent to Terminals 1 and 3, at the end of the LINK train line. This prime location will allow guests easy access to accommodations at the airport.

The ALT Hotel Toronto Pearson will offer more than 10,000 square feet of meeting space in a modern setting. In addition, the hotel will include a gym and workout area and the property's lobby will feature a café and reading areas. The hotel will have 13 floors housing comfortable rooms with a clever and original design. The interior will reflect the design that characterizes ALT Hotels' signature style of chic interiors without any superfluous details.

"We are very excited to be working with Groupe Germain Hospitality," said Lloyd McCoomb, President and CEO for the GTAA. "The ALT Hotel concept is an ideal fit for our business and leisure guests who are looking for simple, yet stylish accommodations close to the airport at an affordable price."

"An analysis of the Canadian market has shown that there is a very clear need for this type of hotel, especially for business customers and transit passengers," said Christiane Germain, Co-president and CEO of Groupe Germain Hospitality.

The ALT Hotel concept is flexible and allows for rapid development because of its construction method, which uses the concept of the pre-fabricated room.

The new ALT Hotel Toronto Pearson is scheduled to open in the spring of 2012.

About Groupe Germain Hospitality

A family-owned Quebec company, Groupe Germain owns and operates five Le Germain Boutique-hotels - in Quebec City, Montreal, Toronto and Calgary. In 2010, Hôtel Le Germain Calgary and Hôtel Le Germain Maple Leaf Square opened and strengthened the brand's offer and national reach. Groupe Germain Hospitality also owns and operates two "no-frills-chic" ALT Hotels: in Montreal's Quartier DIX30 and Quebec City. A third ALT Hotel - the brand's first property outside of Quebec - is scheduled to open in the Spring of 2012. Groupe Germain Hospitality is renowned for the impeccable warmth and style it brings to its properties.

About GTAA

The GTAA is the operator of Toronto Pearson International Airport, the busiest airport in Canada and one of the largest airports in North America in terms of passenger and air cargo traffic. In 2010, Toronto Pearson handled an estimated 31.9 million passengers. The focus of the GTAA continues to be on competitiveness, growing the airport's status as an international gateway, meeting the needs of our travellers and ensuring the long-term success of the organization, our airline customers and the regional economy.

 

[College Park]

Even if it is an out-of-mold design, the airport hotel area will benefit: the area curently looks like a high-rise version of the motel strip on Kingston Road.

 

[Bayer]

The building may be banal, but I've stayed in Brossard and I just loved the rooms. Stylish, efficient and surprisingly cheap.

 

[chriskayTO]

This project is taking shape quite well - it's really fantastic that it's connected to the airport LINK, giving the Sheraton a run for its money. The shell is mostly complete and they even have the logo on the side of the building.

 

[metroTO]

Very similar in concept to W Hotel's cheap but hip A-Loft hotels, which tend to be located near airports or on the outskirts of the city.

 

[drum118]

Caught this one on Oct 27 as I was going by on the move. Nothing to write home about.

 

[drum118]

Dec 25