Toronto featured heavliy in CISCO AD

[spasongs]

Hope this is the right place to talk about this. But there is a great ad for Cisco Systems running down in the US that features amazing shots of Toronto at night from the air, The CN Tower from the air, and some great shots of City hall and Nathan Phillips square. These are mixed with great shots of other "world" cities.

Very cool.

www.youtube.com/watch?v=x...ed&search=

Here is one version, there are a few

 

[tudararms]

Wow, Toronto is featured so prominently. Is there a particular reason for this?

 

[scarberiankhatru]

^ I'd say because since our office buildings aren't as familiar to Americans as most American cities' are (same with Sydney, etc.), it represents a kind of generic modern Western city. But they show the CN Tower, so I'm wrong. Unless Americans really don't recognize CNN Tower...

City Hall was also featured in this Star Trek episode: www.startrek.com/startrek...68380.html

 

[SD2]

Toronto seemed to fit the bill as a cool, forward looking city for the commercial based on the shots they took. It definitely fit in with the commercial. City Hall still looks so fresh (the design, it obviously could be cleaned up a bit) after all these years.

 

[cdl42]

I've been noticing a lot of ads set in Toronto as of late. Are Toronto advertising firms doing particularily well?

 

[wyliepoon]

I don't see what's so special about it... I could only identify four/five places in the commercial- Toronto, Shanghai, London, India/Tibet. I think the point of the commercial is to to show how people in different areas in the world use Cisco.

I remember watching a Sony Ericsson commercial on Yahoo! Hong Kong a few months ago which features Toronto and Montreal skyscrapers prominently.

 

[SD2]

I've been noticing a lot of ads set in Toronto as of late. Are Toronto advertising firms doing particularily well?

The creative and advertising industry is stong here though I'm not sure that has a lot to do with it. I haven't noticed Toronto in more commercials than usual.

 

[tudararms]

The buildings look fantastic. If only our tourism marketing was as cool and as effective.

 

[AndrewJM3D]

Most likely this is the one they see. www.cisco.com/web/about/facts_info/advertising.html

 

[Bogtrotter]

"Unless Americans really don't recognize CNN Tower..."

I doubt that it is easily identifiable to most. It's bucket on a stick like a dozen other towers around the world. Neat to see TO in adds though.

 

[spmarshall]

It's the most elegant bucket on a stick in the world (say compared to Munich, or Calgary, or Niagara Falls). The only other one that I like is the Space Needle, which is very much different.

 

[tudararms]

Lets face it, most Americans wouldn't recognize the Eiffel Tower. Still, overall, for a Canadian landmark the CN Tower is pretty well known south of the border among the more 'aware'.

 

[wyliepoon]

My favourite "bucket on a stick" is the Auckland Sky Tower...

...plus its "twin", Macau Tower.

 

[adma]

The most literal bucket-on-a-stick remains NF's Konica Minolta Tower

 

[tudararms]

I like the simplicity of the CN Tower over any of the overwrought designs above