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The New Wal-Mart: Sushi Bar, $500 Bottles Of Wine
Store Tries To Go Upscale
POSTED: 8:42 am CST March 22, 2006
PLANO, Texas -- Wal-Mart Stores has overcome its rural roots and downscale image to attract affluent shoppers in places like suburban Dallas.
But executives admit many of those well-heeled consumers come only for cheap groceries and steer clear of the other merchandise.
The nation's largest retailer is opening a new store Wednesday in Plano, Texas, with an expanded selection of high-end electronics.
The store also will feature more fine jewelry, hundreds of types of wine ranging up to $500 per bottle -- and even a sushi bar.
Arkansas-based Wal-Mart said it won't duplicate this format anywhere else. But if plasma TVs, microbrewery beer and fancy balsamic vinegar sells in Plano, those items could be added in other affluent communities.
Retail experts said nearly half of American families shop at Wal-Mart at least once per week.
Store Tries To Go Upscale
POSTED: 8:42 am CST March 22, 2006
PLANO, Texas -- Wal-Mart Stores has overcome its rural roots and downscale image to attract affluent shoppers in places like suburban Dallas.
But executives admit many of those well-heeled consumers come only for cheap groceries and steer clear of the other merchandise.
The nation's largest retailer is opening a new store Wednesday in Plano, Texas, with an expanded selection of high-end electronics.
The store also will feature more fine jewelry, hundreds of types of wine ranging up to $500 per bottle -- and even a sushi bar.
Arkansas-based Wal-Mart said it won't duplicate this format anywhere else. But if plasma TVs, microbrewery beer and fancy balsamic vinegar sells in Plano, those items could be added in other affluent communities.
Retail experts said nearly half of American families shop at Wal-Mart at least once per week.