"Too many times we'll have a U.S. brand that'll come into the market and think just because it's a smaller market or they're just close to the U.S., it's going to be the same strategy or marketing plan, when in fact there's nuances they'll have to address."
For example, he said the U.S. market is much more value-driven and menus there are splashed with dollar deals.
"They won't have to rely so much on discount and dealing because Canadians are more willing to pay for quality, innovation, those types of things," Carter said.
toronto.citynews.ca
