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Gehry's new IAC headquarters

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Architecture Review | IAC headquarters

Gehry’s New York Debut: Subdued Tower of Light
By NICOLAI OUROUSSOFF

In the year since the concrete frame of Frank Gehry’s first New York building began to rise along the West Side Highway in Chelsea, architecture fans have been quarrelling over its design. Are the curvaceous glass forms of the IAC headquarters building, evoking the crisp pleats of a skirt, a bold departure from Manhattan’s hard-edged corporate towers? Or are they proof that Mr. Gehry’s radical days are behind him?

Well, both. Mr. Gehry is adding a much-needed touch of lightness to the Manhattan skyline just as the city finally emerges from a period of mourning. The IAC building, serving as world headquarters for Barry Diller’s media and Internet empire, joins a growing list of new projects that reflect how mainstream developers in the city are significantly raising the creative stakes after decades of settling for bland, soul-sapping office buildings.

Yet the building, which is not quite complete, also feels oddly tame. For those who have followed Mr. Gehry’s creative career, these easy, fluid forms are a marked departure from the complex, fragmented structures of his youth. Rather than mining rich new creative territory, Mr. Gehry, now 78, seems to be holding back.

The results — almost pristine by Mr. Gehry’s standards — suggest the casual confidence of an aging virtuoso rather than the brash innovation of a rowdy outsider.

New York has long been a frustrating place for Mr. Gehry. It has taken him decades to land a major commission here, and now the IAC building joins a string of high-profile towers, all part of an effort to transform a noisy strip of the West Side Highway into a glamorous waterfront promenade for the kind of wealthy socialites who once scorned him. Three luxury high-rise apartment buildings by Richard Meier, with tenants like Martha Stewart and Calvin Klein, are a 10-minute walk to the south. A much-anticipated residential tower by the French architect Jean Nouvel is beginning to rise just across West 19th Street.

Mr. Gehry’s structure, the most fanciful of these, looks best when approached from a distance. Glimpsed between Chelsea’s weathered brick buildings, its strangely chiseled forms reflect the surrounding sky, so that its surfaces can seem to be dissolving. As you circle to the north, however, its forms become more symmetrical and sharp-edged, evoking rows of overlapping sails or knifelike pleats. Viewed from the south, the forms appear more blocky. This constantly changing character imbues the building’s exterior with an enigmatic beauty. And it reflects Mr. Gehry’s subtle understanding of context. Rather than parodying the architectural style of the surrounding buildings, he plays against them, drawing them into a bigger urban composition. The sail-like curves of the west facade seem to be braced against the roar of the passing cars. The blockier forms in back lock the composition into the lower brick buildings that extend to the east.

But far too many of the rough edges have been smoothed over. As a young architect Mr. Gehry often said that he tried to capture the raw energy of a construction site in his finished buildings; he was actually taking aim at a complacent status quo. Forms collide, materials clash, buildings tear open to reveal the crude steel structures beneath. Later in his career, as the work became more surreal, sexual imagery performed the same function: forms pull apart to suggest a hiked dress or gently parting legs.

The lobby entries of the IAC headquarters are discreetly located on the two side streets, giving the building’s main facade a smooth, uniform appearance. Horizontal, fritted white bands line the windows, an oddly decorative element meant to control the flow of light inside. The windows’ prefabricated panels meet the ground abruptly, their aluminum frames lining up end to end in a neat grid. They have neither the compulsive precision of a Meier building nor the raw, exposed quality of Mr. Gehry’s early work. Instead they look, well, tasteful.

This toned-down, more accessible approach continues into the lobby, conceived as a public living room for the neighborhood. Its back wall is dominated by an 118-foot-long video wall, which will project video art or abstract color compositions. A sinuous maple bench snakes its way around one end of the room. A staggered row of titled columns runs along the zigzagging glass facade overlooking the highway, giving the room a slight air of instability. The effect conjures up a luxurious fish tank, a nice metaphor for our narcissistic era.

As you travel deeper into the building, what first seems tame becomes more rigid. The floors that house the main corporate offices are dominated by a two-story atrium that overlooks the roof of the Chelsea Piers and the Hudson River, the kind of tough waterfront view from which Mr. Gehry once drew his inspiration. But the room is bloodless. The translucent glass partitions that surround the atrium are stiff and flat. A curved staircase, clad in pretentious tigerwood with brushed stainless steel handrails, looks imported from a Park Avenue office building. It may qualify as the most blandly corporate space Mr. Gehry has created.

Compare this with the service stairwell at the back of the building. Made of rough exposed concrete, the 10-story staircase is pulled back from the glass facade, creating a narrow, vertigo-inducing slot that allows you to peer down into an outdoor courtyard. The staircase overlooks a romantic, perfectly framed view of the Empire State Building, but the clash of raw concrete, glass and aluminum has more in sympathy with the surrounding rooftops: a clear indication of where Mr. Gehry’s heart lies. It may be the most gorgeous service staircase anywhere in New York. (It has now been painted various shades of yellow, however, dulling the effect.)

But it is when you step onto the sixth-floor corporate terrace that you glean what’s missing from the design. Leaning back against the rail, you get your first close look at the glass cladding on the upper floors, at a point where the building narrows. The faceted geometry here is more extreme, the connections between the glass panels more awkward.

Joints don’t line up perfectly; corners look hurriedly patched together. At certain points the unusual curvature of a window, created by the building’s odd geometry, makes it impossible to span the opening with a single piece of glass, and the additional mullion creates an odd, patchwork pattern.

The effect bristles with energy, as if the building were beginning to crack at the seams. It brings to mind early Gehry projects like the 1972 Ron Davis Studio in Malibu or the 1989 Vitra Design Museum in Weil am Reim, Germany. Neither work is perfect, but their imperfections are important. What you feel is someone struggling to make sense of something he has yet to fully grasp — the incompleteness of the creative struggle.

It is a reminder that Mr. Gehry’s courage as an architect has stemmed in part from his distaste for perfection, for architectural purity — which in his mind comes perilously close to oppression. His aim has been to redeem the corners of the world that we often dismiss as crude, cheap and ugly. He intuitively understood that what seems ugly now may be only unfamiliar. If the ideas underlying a design are strong enough, its beauty would eventually reveal itself.

The IAC building is elegant architecture. But it doesn’t make us rethink who we are.

NYT

I am in a rush and can't add pics but you have to do a google search and check this building out. Its a little gem.
 
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I've been to a number of his buildings, and Frank Gehry is a brilliant architect. Most people, especially those who love to criticize him, have looked at a few pictures of the Guggenheim Bilbao and Disney Hall and proclaim that they don't like his work. They have no idea of his attention to detail and the care he takes in every aspect of the design of his buildings. Disney Hall really is very impressive, and though the Guggenheim Bilbao (and several of his other works) has gotten a touch worn because of the massive and somewhat unexpected influx of people, it's still very well done.
 
^What he's doing for the interior of the AGO looks like it could end up being quite nice too.
 
I saw this from a taxi as I was leaving New York after a visit in January and it is a very cool looking building indeed. The fritted glass has a wonderful milkiness. I remember thinking good there is an excuse to come back.
 
I will admit to weeping when I first saw the Bilbao Guggenheim in 1999. I was viewing the building from a distance, up a typically Spanish street, and in the background there was a green hill with cows on it. Cows! The combination of the midrise four storey street with shops, the green pastoral scene boyond, and impossibly, this structure existing between the two of them, was quite overwhelming.
 
I saw this accidentally while looking for Buddha Bar in the meatpacking district. I liked it.. although I was surprised at how restrained it is for a Gehry.
 
Newsday

Link to article

The glass menagerie
Frank Gehry's first New York structure is merely a gimmick molded into an office building

BY JUSTIN DAVIDSON
justin.davidson@newsday.com

April 15, 2007

Frank Gehry's first New York City building is a minor mood piece, not the sort of rhapsodic extravaganza his adorers are used to. At one time, he had hoped to debut with a bent-metal Guggenheim Museum on the East River; he still plans to stage a full-scale invasion of Brooklyn with an all-Gehry district at Atlantic Yards. Meanwhile, there is this milky hulk on the Hudson, the headquarters of Barry Diller's Internet empire, IAC.

The building reaches its apex of glamour in wretched weather. Fog and snow haze its edges and bleach its white skin whiter, so that it seems to be constantly evanescing and rematerializing. On such dim days, the ceiling lights inside make the building fluoresce.

I wish it could always give that impression of indeterminacy. During construction, drivers along West Street saw drunken columns rising aslant from wavy concrete floors. When the white glass went on, some took it for a temporary protective film. Surely, they thought, it's not always going to look that way?

But it will, and its shape has finally resolved into a disappointment. Instead of being a marvelous mirage, it's only an office building wrapped in a gimmick. On a clear day, when the glass glistens and the edges look sharp enough to slice a finger, the billowing form looks suddenly like a square-rigged schooner on a southwesterly course. The sailing theme continues within, where a terrace functions as a deck and a conference room is cutely named "The Wheelhouse."

Gehry designed, but Diller demanded. It was the latter who insisted that the finished building look exactly like a model the architect had shown him, and that the exterior be iPod white, an effect achieved by dotting each glass pane with tiny frits, leaving a clear band at torso height on each floor. For the interiors, STUDIO Architects provided the tan carpeting and the black parquet and the lime-green glass office partitions - but Diller signed off on every tile and thread.

The exterior is an advertisement for itself. The eye is drawn by the mere fact that glass bends and swoons. In fact, the glass was delivered flat, then workers onsite bent back one corner of each pane, as if they were marking playing cards. Why go to all that trouble? So the building would function as a cryptic billboard for a company that hides behind more-public brands such as ask.com, match.com, Citysearch, Ticketmaster and a dozen other virtual emporia. Diller has had a hand in shaping the look and movement of the online world, and Gehry's building helps that style spill over into the physical domain.

The lobby is a curving, waveform space adorned with vast, sinuous benches of Gehry's design and a pair of even vaster high-resolution screens. Those flat image walls are the company's raison d'être, since all that matters in the IAC world happens on a computer screen, and they can be programmed to receive art or ads or washes of saturated color. For events, units in the ceiling pop down to support temporary partitions, lighting or more screens.

All this streamlined spectacle is reminiscent of made-for-celluloid Art Deco. If the first "Thin Man" movie were being remade today, it would be shot at IAC: All that slinky glass, all those frosted walls - you almost expect to see office workers in smoking jackets and satin gowns.

But Art Deco was a collective passion, and its infatuation with modernity and mechanics was worldwide. The IAC building, on the other hand, is a quirk in one architect's aesthetic biography. With its rooms shaped like maps of ancient Balkan principalities, it's hard to imagine what would happen to Diller's glass palazzo if IAC ever went the way of Webvan. But palaces aren't built with the future in mind, only to magnify the present, so Gehry's New York debut is starting to look dated even before it has lost its sheen.

*****

How ironic that a critical piece came with a slideshow with some really nice photos... this night view, for example.

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This building is actually kind of underwhelming in the flesh and you can easily pass it by. It doesn't help that it has lousy neighbours: it's right on the West Side Highway (New York's version of Lakeshore east of the Gardiner) and across from the Chelsea Piers (New York's version of "The Docks"). The best Gehrys always profited from being in naturally conspicuous locations such as waterfronts; he's not the best architect at playing around with an ugly lot.
 
The Guggenheim Bilbao is next to a rail yard and parking lot, and it turned out rather well, but I know what you mean. I saw this building under construction, but I haven't seen it since it's been done. It looks quite impressive in pictures, but perhaps it will be better when the rest of the neighbourhood is more filled out.
 

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