My partner and I just made a purchase on one of the east facing units last week.
Originally, we were looking to get one on a higher floor south facing (with a lake view), but through our agent, they made it sound like, there is so much exclusivity and high demand in this, that nothing was available. It almost made me feel that you'd have to fight for it for any unit, even with connections. Something as big of a price tag as this, in a facetious way, for every buyer, as if they were spending 10 dollars on a t-shirt.
My agent just informed us, b/c how well received the 1st launch went, that everything was all sold out - developer decided to postpone the 2nd launch in about three months, and by then there will be another price jump.
Price wise, there's definitely a premium that's attached to the name of this project. For junior 1 bedroom, it's north of a 1 million.