A VIA ticket should be constant, same as a TTC fare. VIA is a crown corporation and should not be looking to game the system on pricing and demand.
Demand management has been around in some form just about forever, and in its simplest form is not wrong headed. Using price to shape demand to match seat availability makes eminent sense and does lower cost overall. The reason GO and TTC avoid it is for practical reasons, not on principle.
If everybody demands the right to travel on the 17:00 Friday train, VIA has to supply a much bigger train, and the 16:00 and 18:00 trains run empty. At flat fares, the 13:00 train may have so little demand that it isn't worth running.
Using price to shift demand is at heart a very prudent move.
VIA may not be perfect, but I am confident that their pricing is not predatory so much as it is a very rational attempt to match demands to seats given a very constrained fleet size and the desire to deliver all-day service on the corridor.
The problem, as in other matters, is where the algorithm is complex and hidden, such that finding a best fare is indeed a game. Certainly air travel has moved to that point. Amtrak on the corridor charges a great deal more for at-the-moment tickets at key times.
The old CN Red-White-Blue model was a very simple and effective model that charged more on high travel days. It was transparent in the sense that the fare regime was set out well in advance and there were no hidden deals that one had to hunt for, or be watching at the right time.
Flat fares also deprive the operator of the opportunity to offer deep discount fares that benefit those for whom affordability is most critical. VIA does this on the Canadian, for instance, although it can be hard to keep up with seat sales. Generally this requires advance booking, and that's a reasonable tradeoff.
I agree that Alto needs to price in a responsible manner that is not predatory or revenue-greedy, and that may contrast to pricing in more commercial or profit hungry revenue extraction markets, but I would not throw out variable pricing altogether.
- Paul
- Paul