Unfortunately, the repetition is already apparent. You just don't see it easily yet, in the vertical panels, because the first floor has taller vertical panels than the floor above. Once they move to the 3rd and 4th floors that use these panels, it will become way more visible. I am guessing they have 12-16 vertical panels and horizontal panels.
Or maybe it's me. I'm cursed. I've done web design almost 27 years now and I have had to play this modular game on dozens of heavily textured webpages.
I almost feel bad to point it out because you (generally) won't be able to unsee it but it's there. Sadly, this is what I see when I look at anything like this, my mind instantly looks for the repetition

and there is even more but these are the obvious ones I picked up right away...
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