Toronto Eaton Centre (Ongoing Renewal) | ?m | ?s | Cadillac Fairview | Zeidler

[maestro]

Only had time for a quick snap, the ad board structure is being completely disassembled.

being replaced by two 13.7 X 27.4 metre LED screens separated by a 1 metre gap

 

[kotsy]

Stop the propaganda.

How is this propaganda???

 

[ardwold1]

Only had time for a quick snap, the ad board structure is being completely disassembled.

Could the disassembly of the billboard structure have anything to do with this...?

http://www.marketingmag.ca/brands/nordstrom-makes-big-splash-ahead-of-toronto-openings-180442

"In addition, a 28-foot tall 3D recreation of the Nordstrom shopping bag will be installed high above Dundas Square."

 

[stjames2queenwest]

That sounds terrible

 

[alklay]

And probably very temporary. An inflatable?

 

[maestro]

Could the disassembly of the billboard structure have anything to do with this...?

http://www.marketingmag.ca/brands/nordstrom-makes-big-splash-ahead-of-toronto-openings-180442

"In addition, a 28-foot tall 3D recreation of the Nordstrom shopping bag will be installed high above Dundas Square."

I Repeat

being replaced by two 13.7 X 27.4 metre LED screens separated by a 1 metre gap

 

[bcx]

Could the disassembly of the billboard structure have anything to do with this...?

http://www.marketingmag.ca/brands/nordstrom-makes-big-splash-ahead-of-toronto-openings-180442

"In addition, a 28-foot tall 3D recreation of the Nordstrom shopping bag will be installed high above Dundas Square."

Jonathan Bernier? They didn't suspect he might be traded after his performance last year?

 

[Transportfan]

And probably very temporary. An inflatable?

Why would you think it would be temporary?

 

[stjames2queenwest]

I hope it's temporary. Sounds super tacky, they have grey boxy bags... Like we need another grey box to look at.

 

[alklay]

Why would you think it would be temporary?

Because it sounds like part of their initial marketing blitz and nothing more. (it certainly does not feel like it fits with their understated image enough for it to be permanent)

 

[caltrane74]

From yesterday

Edit: the sign was lit up lastnight as well. I didn't take a photo.

 

[modernizt]

That black background is really harsh.

 

[AlvinofDiaspar]

The whole ensemble just looks like a pile - the signage is just icing on the cake.

AoD

 

[modernizt]

Layers on layers on layers of... stuff.

 

[Amare]

"CF" Toronto Eaton Centre is an accurate description of the current state of the mall.