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Lifetime Developments has made an impact with their projects throughout Toronto, from the King and Dufferin’s pair of XO Condos to Downtown’s Panda Condominiums, and many more between and beyond, yet the developer also goes beyond the construction of high-rises with efforts to enrich communities through their charitable foundation Lifeline. Its philanthropic initiatives include Smashed, Homecourt Advantage, and the XO Mural.
In collaboration with Zancor Homes, Lifetime proudly champions its annual charity ping pong tournament, Smashed. Scheduled this year for Friday, June 21 at REBEL (11 Polson Street), it will be a day of competition and revelry in the name of fundraising. Marking its 11th year, the Smashed Charity Ping Pong® Tourney attracts a diverse crowd eager to engage in friendly competition and enjoy a night of open bar and full catering, all while contributing to a noble cause.
This year, the Smashed event aims to surpass previous years' contributions, with proceeds directed towards a range of deserving charities including the Lifeline Foundation, Make-A-Wish, Sick Kids, Mackenzie Health Foundation, Cortellucci Children’s Charity, Scalabrini International Migration Network, and HomeCourt Advantage. Sponsors like KRG Insurance Brokers, NovaJet.com, and Pivot Real Estate Groups come together in a grand demonstration of solidarity and support.
Homecourt Advantage aims to revitalize urban spaces through sport and art. It was launched by Lifeline, which has raised over $3 million to support Toronto’s communities through philanthropic efforts like this and Smashed. Homecourt Advantage focuses on the refurbishment of basketball courts across the city.
These courts, often worn and neglected, are transformed into inviting spaces that encourage community interaction and physical activity. Last year, the program’s inaugural project was at Stanley Park near Liberty Village, completed in partnership with Adidas Canada. By bringing together artistic designs and top-of-the-line sporting equipment, these spaces are reimagined to serve their communities better, promoting inclusivity.
The initiative’s latest project involves the revitalization of Hillcrest Park’s basketball court. This community hub at 950 Davenport Road features a basketball court along with a ball diamond, tennis courts, a community garden, and more. The court will soon boast new, artfully inspired designs that reflect the surrounding neighbourhoods. Lifetime Developments continues to seek partnerships with entities like RBC, Adidas, and theScore to bring these transformations to life.
The XO Mural will breathe new life into urban space with large-scale public art. Planned for the south facade of XO Condos, directly facing Dufferin-King Parkette, the public park brings four dynamic Toronto neighbourhoods together — King West, Queen West, Parkdale, and Liberty Village. Crafted by Jimmy Chiale, a Toronto-based artist with roots in Paris, the mural draws inspiration from the eclectic energy and communal spirit of its surroundings. Chiale’s work, known for its vivid colour palette and fluid sense of movement, aims to highlight the unity and diversity of the local communities.
The mural, spanning 20,000 ft², will serve as a backdrop to the public park. The park features a playground, splash pad, and picnic areas. Lifetime is seeking a community sponsorship to support the effort and ongoing maintenance of the mural.
Through Lifeline’s initiatives, Lifetime continues to redefine the role of a developer in Toronto, with innovative residential and commercial projects weaved into philanthropic endeavours for the city’s communities.
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