The filming of your business video is complete. It has multiple takes. The B-roll is also ready. What do we do now? Editing may seem like a difficult task to many of us. We are here to make it easier for you.

What are the tasks of a Video Editor?

  1. Creation of intro
  2. Adding an audio
  3. Adding a title
  4. Trimming a video
  5. Adding subtitles
  6. Download the video
  7. Add effects
  8. Upload to social media

The Basics We Will Be Covering Are:

  • How to choose a tool?
  • Transfer the videos and organize the project.
  • Sort out the best recordings, and place them in order.
  • Neaten up the video from head to tail.
  • Add the background music.
  • Add the B-rolls.
  • Export the video.
  • Finalize.

First, choose the right tool.

While there are many video editing tools in the market, we recommend you choose the one that best fits your needs. There are many online video makers available in the market.

Second, transfer the video and import it to the project.

First, you have to transfer all the recordings to your computer. Make a separate folder for your videos. Create a subfolder for the extra materials such as images, videos, pieces of music, etc.

If you want to copy the materials from an iPhone, do it with Photos or Image capture. 

If you want to copy the materials from a DSLR, do it with the help of an SD card.

  • Open the Video Editor tool .
  • Create a new project.
  • Drag or import your video to the Project tab.
  • Make sure you keep the video in a similar location since the tool will keep the reference of the original files throughout the project.

Third, sort out the best recordings, and place them in order.

Preview the videos in the Video Editor. Go through each one of them thoroughly in the Preview section. Be specific in choosing the right video. Select the ones that have the appropriate content, delivery of the content, the correct expressions, the speed of delivery, the energy of the speaker, etc.

After the selection, add the video to your timeline. Select the starting and the endpoint of the video.

Put each footage in the correct order, assemble it in line, and see the magic of the video.

Fourth, neaten up the video from head to tail.

After assembling, the next step is to give fineness to your video. Trim the unnecessary part from the beginning, in-between, and at the end of all the videos before merging all. Fine-tune the video. Trimming the video is necessary to start the video quickly, and the viewers don't lose their attention throughout the video.

Fifth, add the background music.

Add a piece of background music. It is to fill in for the silence of the atmosphere. It keeps away the monotonous tone of the video. It adds up to the value of your video and helps to bridge the gap while the transition takes place.

It helps to create an emotional background that helps the viewer to understand the gravity of the content.

After you find your preferred track, drag it into your project area and then into your timeline. Adjust the volume of the music so that it doesn't get the upper hand over your portrayal.

Sixth, add the B-roll.

B-rolls are the secondary footage shot supplementarily to the primary footage. You can use the B-roll to layer over any cuts, abruptness, or faults. It is essential for your video as it adds up to the necessary depth and dimensions required for your storytelling and helps keep the audience actively engaged.

Seventh, export the video.

First, export your video to share it with some colleagues or friends to get a review of it. You can get some new ideas to improvise, some faults you might have missed, or any advice to add up to its value. Also, it's necessary you take a break from it, refresh yourself, hydrate, and get back to it with a fresher look. It helps you to look at it in a slightly newer way. It will help you make your video even better than before and bring clarity to it. 

Eighth, finalize.

  • Do the final editing.
  • Export the complete video.
  • Export it on social media, to your friends, and your family.
  • Let your work spread its word worldwide.

In conclusion, video editing is an essential tool to make your venture a success. A perfectly edited video acts as a value addition for the growth of your business as it reaches millions of people. Just familiarize yourself in these basics of video editing, and you will be a successful editor. Since a video editor tool plays an essential role in editing the video, it is important to select the best tool possible. Some common questions are:

Which is the most common cut in editing?

Standard Cut is the most common one. It connects the last frame of one clip with the beginning frame of the next. In contrast with some other cuts, this is the most common and does not evoke a meaning or feeling.

What is a B-roll?

B-roll is the alternative footage created during the shooting of the main videos. It helps to create a backup so that while editing, you can patch up any abrupt cuts or faults while maintaining the smoothness of the video.

What to add to a business video to make it more attractive?

A business video must start with a thorough introduction of yourself, as well as your venture. Continue with contents such as: 

  • Highlight its social standing.
  • The origin of the brand.
  • The working of the brand.
  • Effectiveness of your brand.

End the video with a brief of the whole video, and a short thanks. Happy editing!