ganjavih
Senior Member
Montreal beats out Toronto for catching world's eye as tourist destination
http://www.thestar.com/News/GTA/article/254473
Sep 08, 2007 04:30 AM
The one area where Toronto fared badly in the international press was tourism – it was mentioned as a tourist destination in only 1 per cent of stories, compared to 6 per cent for Montreal.
"Toronto is not seen as a tourist beacon in any of the surveyed countries," according to the study by Influence Communication, the Montreal media monitoring firm that conducted the survey of Montreal and Toronto for the Toronto Star.
That doesn't faze Tourism Toronto officials.
"Those numbers don't strike me as a bad thing," said Mark Weir, vice-president of communications for Tourism Toronto.
"Our objective is not just to get travel-destination stories written about Toronto, we want Toronto written about in all different contexts."
He said Tourism Toronto is drafting a plan to attract "high-value" visitors, who stay longer and spend more money.
Weir says Tourism Toronto wants to attract architecture aficionados with stories about the ROM, the AGO and the Gardiner, the Four Seasons Centre; theatre-goers with reviews of shows like We Will Rock You and last year's Lord of the Rings; and foodies with stories about Toronto restaurants.
The majority of tourism stories about Montreal came from U.S. papers.
The greatest proportion of tourism stories about Toronto came from the U.K. – 41 per cent.
Articles about visiting Montreal highlight the city's proximity to the U.S., the nearby ski resorts, Old Montreal and of course, the French factor, says Eric Leveille of Influence Communication.
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Francine Kopun
http://www.thestar.com/News/GTA/article/254473
Sep 08, 2007 04:30 AM
The one area where Toronto fared badly in the international press was tourism – it was mentioned as a tourist destination in only 1 per cent of stories, compared to 6 per cent for Montreal.
"Toronto is not seen as a tourist beacon in any of the surveyed countries," according to the study by Influence Communication, the Montreal media monitoring firm that conducted the survey of Montreal and Toronto for the Toronto Star.
That doesn't faze Tourism Toronto officials.
"Those numbers don't strike me as a bad thing," said Mark Weir, vice-president of communications for Tourism Toronto.
"Our objective is not just to get travel-destination stories written about Toronto, we want Toronto written about in all different contexts."
He said Tourism Toronto is drafting a plan to attract "high-value" visitors, who stay longer and spend more money.
Weir says Tourism Toronto wants to attract architecture aficionados with stories about the ROM, the AGO and the Gardiner, the Four Seasons Centre; theatre-goers with reviews of shows like We Will Rock You and last year's Lord of the Rings; and foodies with stories about Toronto restaurants.
The majority of tourism stories about Montreal came from U.S. papers.
The greatest proportion of tourism stories about Toronto came from the U.K. – 41 per cent.
Articles about visiting Montreal highlight the city's proximity to the U.S., the nearby ski resorts, Old Montreal and of course, the French factor, says Eric Leveille of Influence Communication.
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Francine Kopun